Published Patent
Work My Journey Testimonials Resume
Optimized daily operational productivity by 50 minutes
Customer :
Supply Chain
Role: Product Designer
Team:
1 Product Manager
2 SME’s
2 Developers
Timeline/Year: 8 weeks/2022
Roche's order fulfillment process lacked cohesion, resulting in significant delays that negatively impacted their bottom line, costing the company millions in potential revenue.
Problem:
Info:
Stakeholder interviews
Competitive analysis
Mockups
Usability testing report
Prototypes
Final specs & dev handoff
Deliverables:
Optimizing the user interface and streamlining workflows yielded a daily productivity gain of 50 minutes per user through an average time savings of 1.3 seconds per task.
Outcome:
Owns:
300 Warehouses
Roche, is a major Swiss multinational healthcare company that,
Their key painpoints are :
Understanding Customer Problem
Annually Ships(globally):
700k+ Shipments
“Pick Pack Ship process is 45%
of our Total Operating Costs”
Visibility
Scattered & missing details
No access to end to end process
Forced to use multiple
tools like SAP, QAD Precision
Tool Fragmentation =
Higher Expenditure
Business $$$
Process delays affecting
order fulfillment
Employees spend
too much time learning
multiple tools
Time
So what is Pick-Pack-Ship exactly?
2333+ such shipments daily...
Unit of Use
Each Item
Handling Unit(HU)/Pallet
Lot/Batch
The Interface
to be redesigned
Inventory Manager
Warehouse
Boxes to be shipped
Pick-Pack-Ship Ecosystem
Why the current experience wasn’t working?
Current design not scalable for new business cases
57 table columns led to an long horizontal scroll which was a usability concern
Task execution was difficult due to unstructured & overwhelming amount of data
Hypothesis
By improving information hierarchy and incorporating the progressive disclosure technique, users will feel less overwhelmed and have step by step guidance for the process they need to execute.
Package 1
Package 2
Package 3
*Add details such as
weight, dimensions, packaging materials, any other instructions*
Enter Line Items
Start
Add Line 1 details
Create Lot 1
for Item A
Create Lot 2
for Item A
Create
for Item B
(No lots Scenario)
Create Lot 3
for Item C
Add Line 2 details
Add Line 3 details
Add Line 4 details
Task Analysis of New Business Case
Taking UI inspiration from stacked boxes
Exploring warehouse aisle’s as swim lanes
A match between system and the real world intuitively felt like the right driving design principle.
We listened to our users and embraced the valuable lessons.
Multiple Remote Sessions
Research Report
Testing Protocol
All the participants were able to complete the task with subtle guidance.
Improved process visualization
Saved 1 click per step
(5 clicks per task)
Novice users struggled with task completion in few instances
The ‘+ Add Lot’ button caused majority of the usability problem.
Contextual actions helped address all the confusion around the action
Final screens that helped the customer improve operational productivity by 50 minutes daily
Clear Messages/Tips significantly helped novice
user’s navigate the journey
with ease.